1、 Preschool training supervision and training institutions are seeking new ways.
Under strict supervision and management, preschool off campus training courses have been severely impacted, but it cannot be denied that young parents' emphasis on their children's enlightenment also determines that the space in the preschool education market is still full of imagination.
According to the 2020 National Education Development Statistical Bulletin released by the Ministry of Education, there were 291700 kindergartens in China in 2020, an increase of 10500 or 3.75% compared to last year. There were a total of 17.914 million children enrolled in preschool education nationwide, and 48.1826 million kindergartens, an increase of 1.0338 million or 2.21% compared to last year. There are a large number of consumers, and the enlightenment education market is still looking forward to expansion.
In recent years, with the intensification of social competition, the situation of parents' "chicks" has become increasingly common, and the age of children's "chicks" has also become earlier. The enormous pressure has led to the development of children's psychological health problems and the contradiction between father and son relationships into social problems.
This year, policies have started to treat the phenomenon of excessive learning burden from a child's age. Many major children's education institutions have begun to transform, weakening the development of quality courses such as music, art, and programming in subjects such as Chinese, mathematics, and English. In addition, more and more enterprises are discussing educational toys. The characteristic of "playing while teaching" educational toys is very suitable for parents and children's expectations, Under the trend of "double reduction", educational toys are more popular among users.
2、 The scientific education trend leads the education toy market. The development of educational toys is inseparable from the trend of science education. As a player who cannot ignore the market of educational toys, the fate of LEGO and education is also thanks to the popularization of science education.
3、 How can intellectual toys become export education institutions? For educational institutions, entering the course of educational toys can not only open up new revenue channels for themselves, but also expand the source of users. The product introduction page of the Skycat flagship store states, "From toys to AI classes, from AI classes to live classes, accompanied by children's growth.