1、 The market size of the toy industry is accompanied by the stable growth of the Chinese economy and the continuous increase in disposable income of residents. In the past five years, the Chinese toy industry has maintained a good development trend.
Data shows that the domestic sales market of China's toy industry increased from 55.6 billion yuan in 2016 to 78 billion yuan in 2020. In 2020, it increased by 2.6% compared to the previous year, and the average annual compound growth rate from 2016 to 2020 was 8.8%. The China Academy of Commerce and Industry predicts that the size of China's toy market will reach 85.8 billion yuan in 2021 and 91.4 billion yuan in 2022.
2、 The development prospects of the toy industry are mainly faced by the end consumer group of domestic toys, who are children aged 0-12. On the one hand, as China moves from family planning to policy adjustment and then to comprehensive second child policy, the policy side gradually relaxes the birth policy;
On the other hand, the current stage is the echo period of the third baby boom. The population born in the last round of population peak is at the age suitable for childbirth. The joint efforts are expected to bring about a new round of population peak. Industries related to newborns and infants will take the lead in benefiting. The toy industry is expected to carry demographic dividend to increase the number of terminal consumers.
Specifically, since 2011, except for a slight decline in 2015, the number of newborns has continued to grow; In 2016, as the first year of the implementation of the comprehensive second child policy, a new birth population of 17.86 million was added, a year-on-year increase of 7.9%. The increment of newborns will become an important driving force for future consumption growth in the toy industry.